We have been working on Salesforce since last several years and have witnessed the great progress ourselves and can fearlessly vouch for its quality and progress ability. Few people are also saying that Salesforce Einstein is just a buzzword but we know it’s not and the company is always looking towards the future. It’s not just with Salesforce but the whole collective environment is progressive now days with big companies like Google, Microsoft, Amazon are building artificial intelligence and machine learning applications. This era is the growth of functional programming, cloud computing, machine learning etc kind of concepts.
Salesforce has been working for this day since last many years and have proved themselves again and again. Like any industry Salesforce has also big rivals but it always ensures to stay ahead of everyone else. We all know that Salesforce was the only one which truly offered cloud products. It’s announcement about Internet of things became the most spoken about thing last year. It is the first company to recognize that devices can provide signals which individuals can connect with to better serve there customer and the market as a whole.
Salesforce has also exposed it’s artificial intelligence APIs to allow other to be able to build intelligent application on its platform. Salesforce Einstein is an outcome off hard work of 175 best data scientists of the world. Salesforce Einstein is not just a standalone product but it will touch every one of its products in one way or the other gradually.
Its components are advanced machine learning, deep learning, predictive analytics, natural language processing, intelligent data discovery etc. it is not just about exposing any part of its platform to customers but make its products smarter to understand user behavior by making use of meaningful information that actually matters for various organizations.
It will provide information and useful signals which will help salesperson to close more deals and ultimately bring more revenue for the company. Company goal is to bring the best meaningful data in front of its users which even the most experienced and expert sales professional will find beneficial.
For example people who are mostly making cold phone calls as part of their day to day job world have an automation that will find the most suitable next person and would make a call automatically. Four people working in different territories it will keep them abreast of the meaningful information about competitors as well.
We all know meaningful information comes from proper analysis and arrangement of data and Salesforce already has access to large information about customers and can provide beneficial data from customers who voluntarily choose to share their information but without revealing any competitive details. Salesforce is very strict about security policies and ensure that each company or customer has its own allocated space on the platform to make it easy for a company to opt out from sharing information.
As far as pricing is concerned it might involve an additional charge or could be included in the license fees depending on the service one opts for. These artificial intelligence tools are inbuilt in the platform such as community cloud providing automatic escalation of cases and assigning them to recommended experts or groups, Analytics cloud, commerce cloud etc.Lot of these integration are already available as of now and more announcements about integration with other products would be announced gradually.
It is also important to note that Salesforce haven’t invented these approaches but they are actually building a version of many artificial intelligence and machine learning tools. Salesforce is very ambitious about its work and this is just the beginning. There is a famous saying that anything which is not in Salesforce does not exist.
So Salesforce Einstein is basically it technology that is based on data mining in conjunction to machine learning algorithms to proactively identify trends in various revenue generating systems. It aims to provide the sales and marketing staff of various organization with comprehensive and latest data about customers and prospects. It will help in predicting the behavior of an individual which will provide opportunity for up selling as well. To be able to have this available on each of its platform it has also done various acquisitions like RelateIQ, BeyondCore, Coolan and Tempo AI, Implisit Insights, MetaMind and PredictionIO in the past couple of years.
Salesforce understand the importance of data and predictive analysis to support the sales and service processes of an organization. Hence it becomes imperative to combine the internal CRM data with intelligent information about customers, partners and competitors.
Some of its features include
- Protective lead scoring.
- Information about opportunity progress.
- Automatic activity capture.
- Automatic calendar activity log.
- Deliver predictions.
- Proper case classification.
- Pre-populating the respective case fields.
- Routing cases automatically to an appropriate expert.
- Automatic access to most likely responses to service agents.
- Case close time prediction.
- Predictive scoring.
- Automatic email send time optimization.
- Information about whether a customer will engage with an email or not.
- Automatic building custom audience segments.
- Amazon style product recommendations.
- Commerce insights.
- Product recommendations.
- Recommended experts.
- Automatic service escalation.
- Automatic case escalation.
- Automatic assignment to experts in groups.
- Access to predictive wave application.
- Smart data discovery.
- Automatic Analytics.
- Automatic prioritization of insights.
- Smart data discovery.
- Predictive device scoring.
- Recommending best next action for service process.
- Automatic Internet of things rules optimization
and the list is endless…
That being said I would also like to emphasize that moving to Salesforce is the best carrier decision anyone can take today. Salesforce is surely on a big spree and the way it has been progressing in the past couple of years it is bound to become the number one company soon creating more jobs that anyone else has created till date.
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